Email Marketing Executive

The story of Zai

Zai is boldly transforming the future of financial services and powering our customers by making innovative financial services accessible to all.

The Zai brand focuses on mid-market and enterprise-level business customers in the world of integrated financial services, including payments, FX, fraud management, reconciliation and more.

Zai’s payment APIs are a core capability within its suite of embedded finance products and services, helping businesses manage multiple payment workflows and move funds.

Zai has over 150 employees, across APAC, Europe, the Middle-East, and the US. We are looking for skilled, motivated and passionate people who want to be part of the next generation of financial services.

Our Zai Culture values moving quickly, productivity and hard work and we achieve this through a sustainable work-hours environment which we strongly support through our People Leaders. We also focus on having fun across the Teams while we deliver great customer solutions.

To find out more about the 10-year history of Zai visit https://www.hellozai.com/

The Role

Reporting to the Email Marketing Manager, you will be responsible for the development and delivery of email initiatives for acquisition and customer retention. This is a great opportunity to get hands-on experience with all aspects of email, from content planning and creation to working with advanced marketing technology software. 

• Working closely with the Email Marketing Manager on the creation and execution of email campaigns and CRM activities across both B2C and B2B functions of the business.
• End-to-end management of email campaigns: collaborating with stakeholders, planning, building, delivery and reporting. 
• Ownership of the CurrencyFair newsletters - an important driver of email engagement and content promotion. 
• Reviewing and optimising existing CRM activities such as customer journeys. 
• Supporting our operational teams with customer communications.
• Analysis and reporting: using insights for multi-variant testing to improve email marketing performance over time.  
• Audience and data management - understanding the data model and creating audience segmentation for targeting. 
• Researching and implementing email technologies such as new platform features, messaging formats, dynamic content and AMP.
• Management and maintenance of the Salesforce Marketing Cloud platform - this will be learned with experience and through training. 

The Person

• At least two years experience in a similar role - either as an email specialist or with email being an essential element of your current position. 
• Knowledge of and experience using an ESP. 
• You have built digital assets using a CMS or marketing platform - e.g. emails, websites, landing pages, or display ads. 
• Some coding will be needed for this role. The following will be used: Easy to medium-level HTML and CSS. Basic SQL be used for reporting and queries. Emails contain a Salesforce-specific language based on Javascript. 
• Comfortable running reports within platforms or previous experience with reporting tools like Google Analytics. Interpreting high-level email metrics for reporting purposes. 
• Understanding of relational databases and data models. 
• CSV data is used regularly to combine and compare data. Experience with Excel or a similar tool would be required. 

Nice to Have

• Previous experience with Salesforce Marketing Cloud would be highly desirable.
• Relevant Third level qualification in marketing or equivalent.
• You have run marketing campaigns from planning and building to delivery and reporting.
• Experience writing copy and content for marketing assets. 
• Hands-on experience with marketing or automation platforms such as HubSpot, Marketo, SendGrid or Mailchimp.
• An eye for design would be an advantage - creating mock-ups and wireframes and translating them into production emails.

In return Zai are offering

Global market exposure in an agile & flat organization where your ideas and contributions will have strong impacts on the company’s growth and success

A company culture with an innovative, inclusive & collaborative mindset where you will learn something new every day, alongside amazing professionals 

A fun, flexible and hybrid work environment

Competitive salary packages & benefits while ensuring constant professional development with your line manager & our L&D programs

Our Equal Opportunity Employer Commitment 

 Zai are equal opportunity employers committed to creating a diverse environment for its workforce. All qualified applicants will receive consideration without bias to education, race, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.

If you require any specific assistance or a reasonable adjustment due to a disability please let your recruiter know as part of your application and we will be happy to provide dedicated support.